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Revolution and Commerce

The Legacy of Korda's Portrait of Che Guevara


California Museum of Photography

January 29 - May 29, 2005


The portrait of Ernesto "Che" Guevara, Guerrillo Heroico, photographed by Alberto Díaz Korda on March 5, 1960, is considered to be the most reproduced image in the history of photography. It has come to symbolize anti-establishment thought and action. Its political power has maintained its currency from 1968 to the present conflicts in the Middle East. It has reverberated from the cold war to our post-colonial reality. It is an image which has inspired sophisticated art yet its iconic silhouette is immediately recognizable.

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